The Most Important Tech Story Today is Not New Apple Chips
Hey folks,
The Apple chips announcement is important. But I don’t think it’s the most important story of the day, do you? The most important is three artists having their lawsuit against AI companies thrown out of court. Paid subscribers please read on past the Apple writeup to find out why I say that.
Tom
"Apple officially unveils M3, M3 Pro, and M3 Max: 3 nanometer, Dynamic Caching GPU, more - 9to5Mac"
"Apple M3 Pro Chip Has 25% Less Memory Bandwidth Than M1/M2 Pro - MacRumors"
"14-Inch MacBook Pro With M3 Chip Has Only Two Thunderbolt 3 Ports - MacRumors"
"Apple’s ‘Scary Fast’ Mac event: all the news from Apple’s online keynote - The Verge"
"Apple's Event Was Missing These 4 Announcements - MacRumors"
This is what most of the world thinks is the biggest tech story of the day. Apple held a 30-minute stream to introduce three new chips; the M3, M3 Pro, and M3 Max. They're nice chips. They're faster and more powerful than the M1. They're a little bit more powerful than the M2. Which is one reason why you kept seeing Apple compare the M3 to the M1. At least when it wasn't comparing it to an unnamed PC chip. Among the more interesting parts of the announcement were the emphasis on the new GPU architecture.
The real differentiator for the M3 is the integrated GPU can do hardware-accelerated ray tracing and such. Especially since Apple made some compromises on memory bandwidth and core ratios. Those compromises won't make M3 less powerful. It's still more powerful, just not by a lot. And that also helps explain the impulse to compare them to the M1 instead of the M2. Also worth noting is the M3 MacBook Pro only has two Thunderbolt 3 ports. The M3 Pro and M3 Max versions of have three Thunderbolt 4 ports. And much has been made of the fact that that there are now no more Macs sold with the Touch Bar. A feature everyone loved to hate and now apparently will miss.
Finally, if only for its rarity, it's worth pointing out that Mark Gurman of Bloomberg had a miss. Gurman correctly said there wouldn't be iPad announcements until next year. He correctly said that we wouldn't get a 32-inch iMac this time, predicting it will come late 2024 or early 2025. But he said it would likely include USB-C versions of the Magic Keyboard, Magic Mouse, and Magic Trackpad. And it did not. I'm still guessing we'll see those in an off-announcement store update.
"Apple's 'Scary Fast' Mac event was shot on iPhone 15 Pro Max"
"Here’s what Apple means when it says its event was ‘shot on iPhone’ - The Verge"
The Verge has an excellent explanation of all the things you would need to have and do to make your iPhone video look as good as the "shot on iPhone" videos like Apple's announcement.
"Judge Dismisses Copyright Lawsuit By Artists Against AI Art Generators – The Hollywood Reporter"
"Midjourney, Stability AI and DeviantArt score in copyright case | VentureBeat"
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